Nearly 70k people follow a South Korean social media influencer who ‘loves yoga’.
While Rozy may appear to be simply another typical social media influencer who gets excellent bargains and recommends things at first sight, she is actually much more than that. Her Instagram page describes her as a 22-year-old fashionista who enjoys jogging, yoga, and touring the world. Media sources claim that there have been more than 100 sponsorship deals signed with a total estimated income of 1 billion Korean Won this year, however the social media influencer is not human.
Rozy is the first virtual social media influencer from South Korea, and she has a large following. An avatar built by Sidus Studio X, Rozy has a striking likeness to human humans that makes him stand out. In photos of her swimming or blowing a candle on cake, it is hard to discern that Rozy is not human.
Her creators, according to Korea Net, are Sidus Studio X, an entertainment production firm that specializes in commercials, animations, and film and video characters. “Nearly 800 facial emotions and movements collected from an actor via 3D modelling technology” were used to create the CGI-generated influencer, according to the article.
In the first three months of running Rozy’s Instagram account, no one realized that the ‘lady’ in the gorgeous photos garnering thousands of likes wasn’t genuine, according to the parent company’s statement.
This year, she is expected to make more than 1 billion Korean Won, according to Business Insider, thanks to her beautiful face, tanned physique, and stylish appearance.
The parent business said that Rozy has already brought in the profits it had hoped for, and that it is now trying to improve her performance in other entertainment areas in order to maximize her potential. For now, Rozy is capable of posing and shaking a few motions for pictures and short films. It was reported that the firm had greater ambitions for Rozy’s voice, including intentions to use her in movies, television dramas and entertainment shows.
According to Baek Seung-yeop, CEO of Sidus Studio X, Rozy has already produced two ads this month and has signed eight exclusive contracts.
