Korean tales, artists, and culture are enthralling audiences all over the world, and India is no exception. We investigate why Korean dramas have become so popular in India. When it comes to entertainment, OTT has been the topic of conversation for the past year. The amount of material consumed via OTT has increased dramatically, particularly during the epidemic. Apart from Hindi, English, and regional languages, Korean material, particularly Korean dramas, or K-dramas, has captivated audiences.
In the midst of the epidemic, the development of K-Dramas and their enormous popularity in India only demonstrates that excellent content resonates to a broad audience. Take, for example, the most recent phenomenon, Squid Game, a programme that has enthralled audiences in over 90 countries and attracted a total of 111 million people worldwide. Korea’s stories are followed and appreciated all around the world, and India is no exception. Regardless of the language, a well-told storey may make us laugh, get enthusiastic, or feel furious today.
Korean DNA, according to filmmaker Milap Zaveri, is quite “Hindi or Bollywoodish.” “Squid Game is a fantastic programme and the entire globe has enjoyed it,” he says, analysing the attraction of K-dramas. Emotion, heroism, wrath, and family are what K-dramas thrive on. They are nearly identical to our material, with the exception that we have music and dance, however they do have fantastic soundtracks as well. In general, they are ‘filmy,’ although some are far more gruesome and violent than our stuff. However, their essence is ideally suited to Indian emotions. We’ve discovered that material isn’t restricted by language as a result of the pandemic and the OTT platform boom.
There are just a variety of K-dramas available, but some of the most popular are the zombie thriller Kingdom, adolescent crime Extracurricular, horror drama Sweet Home, criminal drama Vincenzo, and romance dramas such as Inheritors, Goblin, and Crash Landing on you.
