Alia and Ranbir Kapoor were recently spotted at Jamnagar, attending the pre-wedding festivities of Anant Ambani. In a recent interview with Forbes, Alia talks about her friendship and partnership with Isha Ambani.
Alia in the interview stated, “I am so glad that we found a partnership with Reliance. Isha Ambani and I are very good friends. We both happened to give birth around the same time. My daughter and her twins are almost a week apart. So, this all also happened at the same time. Suddenly, we were both like, ‘Both of us are mothers.’
Elaborating, Alia said, “Now, my whole perspective on Ed-a Mamma as a brand was so personal. It was just like coming from within, as opposed to looking at it as just a business venture. So, it all happened beautifully, literally at the same time..Being a mother has made me a better everything.”
The brand ‘Ed-a Mamma’ was founded by Alia Bhatt and has sustainable clothing for children. Reliance Brands Ltd. acquired a 51% stake in Ed-a Mamma, and the partnership will help the brand grow and branch out to categories such as personal care, baby furniture, children’s story books and an animated series.
Alia gave birth to her daughter Raha Kapoor in November 2022 and Isha welcomed her twins on the 19th November, 2022.