K-pop Idol Aoora, who has steadily become a familiar face in India’s pop culture landscape, just dropped a charming new reel that’s caught fans’ attention—not for his subtle, stylish nod to the monsoon fashion.
The reel is part of Crocs India’s K-Monsoon campaign, which brings together Korean sensibilities with everyday Indian monsoon aesthetics. True to that theme, Aoora appears in a blue raincoat, Crocs on his feet, and playful. There’s a quiet celebration of the season through colour, texture, and vibe.
Aoora’s appearance in the campaign feels effortless—like he’s wandered into the Indian monsoon from a K-drama set and decided to stay a while. His styling choices—clean, functional, yet eye-catching—mirror the campaign’s larger message: monsoon fashion doesn’t have to be boring or messy. With Crocs and a bit of personality, it can be fun, expressive, and even cinematic.
Aoora continues to carve a niche for himself as an artist who not only visits India—but understands how to play with its moods and seasons.
This reel is another reminder of how fashion and culture can travel, adapt, and feel right at home—even in the middle of an Indian monsoon.