India, 18th July 2023: Witness the coming together of two iconic pink-loving brands, BarbieTM and Baskin Robbins, as they unite for a magical collaboration – #TimeForPink.
Prepare to embark on a delightful adventure as Baskin Robbins teams up with Barbie The Movie as their official dessert partner in India. Ahead of the film’s release in theatres only on 21st July, Baskin Robbins honours Barbie The Movie with a magical treat called the Mermaid Sundae.
Barbie, a beloved icon known for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. To celebrate the release of the Barbie movie, Baskin Robbins India creates magic with a delightful treat that’s sure to make dreams come true. The Mermaid Sundae is an irresistible blend of fantasy and flavour. A delicious sundae made with a creamy ice cream scoop, adorned with a whimsical mermaid tail and magical sparkles. It is sure to leave you craving for more!
“We are thrilled to partner with Barbie The Movie for this magical collaboration,” said Mr. Mohit Khattar, CEO, Graviss Foods Pvt Ltd – Baskin Robbins. “Both Barbie and Baskin Robbins share a commitment to joy, imagination, and creating unforgettable experiences. The Mermaid Sundae is a perfect embodiment of that spirit, and we can’t wait for our customers to immerse themselves in this extraordinary experience.”
“We are very excited to collaborate with Baskin Robbins India for the release of Barbie in cinemas. The collaboration is a fantastic fit for the film Barbie and it helps us to reach a wider audience and generate even more fun, excitement and the best day ever for Barbie fans in India,” said Mr. George John, Director – Marketing (Theatrical), Warner Bros. Discovery.
Come dive into a magical world of sweetness and fun with this dreamy sundae available only at a Baskin Robbins near you!
About Baskin Robbins:
Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune.
Offering delicious and gratifying treats in over 250 cities with over 850 parlours, Baskin Robbins is today one of the largest QSR chains in India and the largest in the Ice Cream industry by far. In addition to parlours, you can find Baskin Robbins at over 5000 leading retail (Modern trade, Hypermarkets and General Trade) touch points as well as top notch hospitality, multiplex and airline companies in India. Baskin Robbins also has a leading presence on multiple food aggregator and e- commerce platforms. In addition to India, Graviss also exports BR products to other countries in the SAARC region including Nepal, Srilanka, Maldives etc.
The group is also one of the few manufacturers authorised to manufacture the brand Baskin Robbins for several countries around the world. For more details please visit www.baskinrobbinsindia.com | Baskin Robbins Instagram, Facebook, Twitter
About Barbie:
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Production, Barbie. The film will be distributed worldwide by Warner Bros. Pictures
