Ajay Devgn, speaking on the increased popularity of south films in Bollywood-ruled north India, stated on Monday that the success of non-Hindi films is due to a pan-India advertising approach.
“It’s nothing like that,” Devgn responded when asked why southern viewers have struggled to warm up to films from the north. The 53-year-old actor-director, who recently had a crucial part in the pan-India hit RRR, said southern filmmakers design their scripts to attract audiences beyond linguistic borders.
“It’s not those films from here (north) don’t travel there,” she says (to the south). Nobody, in my judgement, has tried a large-scale rollout of a film from the north to the south.
“If someone tries again in the future, it will most likely happen since their films are good and do well in our country.” Our films are also performing well. If the movie must be released in the north, they hire performers from the region, and the screenplay is written in such a way that it works across the country,” Devgn told reporters.
The actor was speaking during the premiere of the second trailer for his forthcoming movie Runway 34, which is described as a “edge-of-your-seat thriller.” Rakul Preet Singh, who also acts in the movie, was also in attendance.
The film centers around Captain Vikrant Khanna (Devgn), a flying prodigy whose flight follows a peculiar trajectory after take-off from an overseas destination, and is based on a factual occurrence from 2015.
When asked which he prefers, Ajay Devgn stated he enjoys both acting and directing. The actor-turned-filmmaker, who also produced the film under his Ajay Devgn Ffilms, said he isn’t afraid of putting in long hours.
He made his directorial debut with U Me Aur Hum in 2008, and followed it up with Shivaay in 2016.
“I enjoy what I do.” It does not frighten me. As a director, you’re working on the screenplay, therefore as an actor, you’re constantly preparing. You know precisely how you want your fellow actors to be once you’ve finished the screenplay. “Once you start envisioning and seeing the film, it becomes extremely apparent,” he remarked.
Devgn revealed that the film’s title was altered from Mayday to Runway 34 to make it easier to grasp.
“You give the Mayday call when there’s an emergency.” However, I believe that few individuals were able to comprehend its title. The film’s entire plot focuses on a runway known as Runway 34. That is the narrative of why the pilot landed the jet on that runway, which was an impossible job that should not have happened,” he stated.
Boman Irani, Angira Dhar, Aakanksha Singh, and social media influencer CarryMinati also feature in Runway 34.