We examine the relationship between online series and TV serials and inquire as to whether creators on OTT are attempting to attract TV audiences in light of the increasing number of digital versions of popular television shows, such as Koffee With Karan and Anupama.
The rise of the digital world was seen by many as a danger to television and the big screen. The distinctions across the media, however, appear to be fading with time. With OTT releases and collaborations, movies are adapting to the shifting entertainment scene, and recently, the small screen has also found itself following a similar route.
Various digital platforms now host a number of well-known TV series. Consider the most recent season of the talk program Koffee With Karan, which debuted on a streaming service after years of being shown on television. Another illustration is Bigg Boss OTT. In a similar vein, the web series Qubool Hai 2.0, starring Karan Singh Grover and Surbhi Jyoti, Pavitra Rishta 2.0, starring Ankita Lokhande from the original, and Jamai Raja 2.0, starring Ravi Dubey and Nia Sharma—all digital versions of popular TV shows by the same names—have all found great success with viewers.
Due to the popularity of these digital versions, creators appear to have realized how lucrative web adaptations of TV series might be. The director of Pavitra Rishta 2.0, Nandita Mehra, claims that the successful TV series has been around for a while. To entice devoted TV fans to watch OTT, [their digital equivalents] are a strategy. In other cases, new online series take longer to gain traction than their digital TV counterparts. I thus see a chance that this will lead to additional material being produced.
Episodes that are released online ahead of time on television are another method that consumers adore. New episodes of popular TV series that are now airing online and are only available to subscribers have been devoured by audiences. Now, it appears necessary for TV viewers to have an OTT subscription since it signifies growth for both continually evolving media. “Popular TV serials on OTT platforms surely work as a magnet to bring more audience onto the platform, and the sizable viewership for catch-up TV programming aid in expanding the engagement on the site,” Kalra continues.
