Koreans are recognised for their perfect skin and timeless attractiveness, which may be attributed to their genes and inventive cosmetic products. Their skincare and beauty products are slowly but surely gaining traction in the worldwide beauty industry, including India. Their beauty products, dubbed K-Beauty, are a mix of exotic natural components and performance-enhancing technology.
Since natural components are also a vital element of the Indian beauty programme, Indians are extremely willing to try with Korean beauty products. Many K-Beauty companies are mushrooming in the Indian retail business, owing to their popularity in India. To entice their domestic customers, certain Indian businesses have produced Korean-made or Korean-inspired skincare products.
It’s more like skin care in the sense that it’s preventative. By using the items, one may improve the health of their skin and avoid skin problems, resulting in a more youthful appearance. The products are ineffective if you already have a skin problem that you can treat with them. Because moisture is so important for healthy skin, the K-beauty skincare routine includes a variety of moisturising products including sheet masks, sleeping masks, and serums.
Korean brands have been on the market for a long time, but they gained appeal in India following the acceptance and tremendous popularity of K-pop and K-dramas. As a result, demand for Korean skincare products has surged throughout the country. Natural elements such as green tea and chia seeds are used in their sheet masks and serums, which are beneficial to the skin.
Despite the fact that K-beauty products are still relatively new in India, they have been in high demand throughout the world for quite some time. According to a survey from a market research firm, the Korean beauty sector generated $13.1 billion in global sales in 2018.