OTT

Raj Kundra launches their OTT platform ‘Bollyfame’

In the coronavirus pandemic, it was the OTT platforms that were a huge hit. As people sat at home at mastered cooking, cleaning they also got into the habit of binge-watching. A lot of people got the taste of OTT content for the first time and are now hooked to various apps such as Netflix, Amazon Prime Video and ZEE5.

While there are plenty of apps and yes plenty of content but it is also a time when new apps are emerging on the scene. They are looking most at the new audience that has just got the taste of OTT and looking at offering them something new.

Today Raj Kundra launched his OTT platform that is called Bollyfame. They also announced the first series on this new platform would be Director, Palaash Muchhal’s RIKSHAW starring Brijendra Kala.

Palaash Muchhal has been associated with the film industry for a decade. He has directed music videos till now and now he is getting into the web series space. The poster of the web series was released today on 31st March and the trailer is expected to drop on 2nd April, while the web series will be releasing on 9th April 2021.

On being asked about the collaboration with Raj Kundra, Palaash Muchhal said, “I share a great relationship with Raj Kundra and we’ve been like a family for a long time. My first song ‘Tu Hi Hai Aashiqui’ was with them when I was eighteen years old and now I am grateful to work with them for my first web-series too. They are familiar with my work and they have shown faith in me as a director as well. I am thankful and happy that it aligned with our work ethics and his new OTT launch.

The web series ‘Rickshaw’ is about day to day Mumbai life narrated through a rickshaw driver played by ace actor Brijendra Kala.

“I have always wanted to be a director since I have started my entertainment journey with acting. There is a certain kind of joy and a creative high to work with the talented artists from writing songs with lyricist Rashmi Virag to recording singers like Sunidhi Chauhan, Shaan Ji, My sister Palak Muchhal, Papon & directing Brijendra Sir. The whole process of making the series inside a rickshaw with only 4 cameras capturing every detail was definitely different and an incredible experience. It was the most satisfying thing for me in the world to be able to make a film and compose songs for it. We have worked very hard on it and I sincerely hope this series leaves a lasting joy on its audience”, he excitedly added.

.While there is certainly something interesting to offer in this web series but we are surprised that the platform has announced only one show, to begin with. If it is to survive in the game it will have to up its content portfolio pretty soon.

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