JTBC Studios is still a good brand name, according to SLL CEO Jung Kyung-moon, and the studio’s positive image has been a driving reason behind its success. “However, the reason for the move is to achieve bigger growth and global expansion,” Jung explained. “Not only do we work with JTBC, but we also work with other networks like tvN, KBS, SBS, and others, and we also develop OTT original series with Netflix and Disney+.” As a result, we decided we required a new corporate name in order to become a global studio.”
Studio LuluLala is the abbreviation for Studio LuluLala.
“In Korea, the phrase ‘LuluLala’ is an onomatopoeia for a happy occasion,” Jung explained.
“We hope that people all around the world will be happy as a consequence of the stories that SLL generates.
SLL is also spreading into Japan, where dramas like Itaewon Class and Green Mother’s Club have been hugely successful.
“An atmosphere where we can co-produce or remake will naturally be established when we exchange opinions on each other’s IP,” Jung added. “Active exchanges amongst creators are also something we’re looking forward to.”
“We believed Japan was a traditional content powerhouse with a plethora of possible IPs and a market that was hungry for k-content,” Jung explained. “We intend to do business in Japan in a different way than we do in the United States.” Unlike Wiip in the United States, SLL intends to establish its own production firm and do business in Japan. Korea has a lot of global success stories with global OTT platforms that Japan doesn’t have, so if we combine Korea’s and Japan’s creative strength, we can develop outstanding Japanese content that appeals to a global audience.
