Ashish Golwalkar, who is the Head of Content at SonyLiv, is all smiles at the moment. He comments, “Our objective is to tell hypothetical and cerebral stories, and tell them in an enthusiastic manner with a lot of details,” says Golwalkar. “There are stories about personalities, chapters of history that impart lessons and incidents that are relevant to society. As a media company, we have the responsibility to put content that inspires generations to come.” We tell stories that are rooted in India straight from the heart, for instance, Tabbar, a family drama in Punjab, that won critical acclaim last year and also Rocket Boys about Dr Homi which are relevant to daily life.
Golwalkar feels today’ s audience is well-read, very aware and educated. He strongly feels honesty sells. He comments, “You need to realize they are discerning. They can be very critical of what you show. So you just can’t push it under the carpet that ‘yeh chal jayega’(this will pass).The purpose of story-telling is important, which doesn’ t mean that it needs to be preachy,” concludes Golwalkar.
One show that I strongly recommend watching, if you haven’ t seen it yet, is Scam 1992:The Harshad Mehta Story, who took the stock market to dizzying heights and had a catastrophic fall. The screenplay, acting, dialogues and emotions portrayed are all perfect.
Therefore SonyLiv, is widely gaining popularity all over. It also provides many Indian sports channels, also has a wide variety of genres plus music channels, is simple to operate.
Watch Gullak, Girls Hostel, JL50, Maharani, A simple murder, to name a few and you will realize how new and fresh the content on SonyLiv is.
