South Korean band BTS is painting the American town purple, or borahae as BTS fans call it, ahead of their Las Vegas event. The Las Vegas Convention and Visitors Authority has announced that lights and marquees on the Las Vegas Strip will commemorate the K-pop band while they play at the sold-out gigs at Allegiant Stadium for the length of the BTS event.
Signage greeting the two-time Grammy nominee band will be displayed on properties along Las Vegas Boulevard. According to the LVCVA, resorts will also light up purple, “the group’s color expression of love between BTS and the group’s fan club ARMY members,” according to Fox 5 Vegas.
Bellagio posted an Instagram photo of three BTS members, V aka Kim Taehyung, Jungkook, and J-hope, watching the Bellagio fountains ahead of their concert in the city on Thursday. “BTS Permission to Dance the City, Las Vegas is making its major debut on our Fountains with a special aquatic display crafted to popular tunes, Butter and Dynamite,” the description said. BTS will be there to help you celebrate this wonderful weekend in Las Vegas.”
Fox 5 Vegas aired video from an event attended by three members of the septet. The three was unveiled at a beautiful fountain performance put on for them and their admirers who would be flocking to the city this weekend.
BTS Army has also expressed its delight at the news. “Nothing makes me happier than seeing my lads having fun in Vegas,” one of the fans said. My darling BTS, you deserve to be happy. Have fun at the show! I can’t wait to get permission to dance in Vegas.”
Another enthusiast who recently arrived in Las Vegas described how several of the city’s big landmarks had been illuminated up in purple.