Taking to social media, Deepika and shares an aesthetic video showing self-care for women. She writes that the brand has its roots in India but is for the world. She says, “Two years ago we set out to create a modern self-care brand that is born in India, for the world. Pronounced eighty-two east, out brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world. At @82e. official, we are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday. And while this journey of discovery and learning has been mine so far, I am thrilled to finally share it with all of you. With love & Gratitude, Deepika Padukone, co-founder, 82 degrees E,” she wrote with the post.
The products will be vegan, cruelty-free, clean and clinically tested. This marks Deepika’s entrepreneurship journey which adds to her mission to leave a mark and inspire people. She is as versatile as anyone can be, an actor, producer and a mental health advocate.
The initial skincare category launch is set to have a full range of products including cleanser, toner, moisturizer, eye cream and sunscreen with other categories to follow soon after and you can shop later this month.
