Isha Ambani has been running the reigns of Reliance retail, which is one of the best subsidiaries of Reliance Industries. In the latest move to expand, a deal has been signed with Deepika Padukone.
Reliance Retail’s Tira will now be selling products from Deepika Padukone’s self-care brand 82 E. To give you a brief backdrop, Tira has been co-founded by Bhakti Modi, daughter of Mukesh Ambani’s close aide.
Isha Ambani, the Executive Director, states, “We are excited to partner with 82E, a brand renowned for its commitment to self-care and holistic wellness. This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products. Together, we aim to elevate the self-care experience for consumers everywhere, introducing 82 E products to offline retail for the very first time.”
82 E is expanding its reach, it was previously available through the D2C platform and now it will extend its reach to the Tira plat form, marking their offline debut at handpicked Tira stores in select markets across North, West and South India.
Deepika Padukone, the co-founder stated, “We’re thrilled to announce that 82 E is now on TIRA, online and in-stores. This collaboration is an outcome of our shared values: to simplify skincare and to make self-care an effective and enjoyable part of our everyday lives.”
