Indian footwear megabrand Liberty Shoes has bagged Ayushman Khurrana and Rakul Preet Singh as the face of their brand Leap7x. The new campaign stresses on perseverance daily to reach one’s goals. The tagline goes, “Sitare aise hi nahi bante mehnat karne padti hai AM to PM.”
Ayushmann Khurrana elaborates, “I have grown up wearing Liberty Shoes and I am proud to be associated with this legacy brand. I absolutely loved Leap7X’ s collection as they are apt for AM to PM style and comfort. I am sure this campaign will resonate with resonate with everyone.”
Rakul Preet adds, “I can totally relate with the message of this campaign. Also, I feel that this campaign is going to be thought provoking for today’s youth.”
Barun Prabhakar, Marketing Head, Liberty Shoes, the mastermind behind this campaign states, “As far as our marketing communication is concerned, we simply didn’t want to do any other set of advertisement, ‘consumer insight’ is the key. As a brand, we understand consumers and care for the communication we do for them.” He further adds, “India is rich in youth who are full of energy and willingness to do more. Brand Leap7X wants to connect with such youth who keep hustling towards their goal day and night.”
The brand aims at perfection and this association will broaden the horizons to reach out to the youth and fashion conscious.
The duo is also currently in news for their upcoming movie Doctor G and the comedy-drama is set to release on October 14th. Directed by Anurag Kashyap and produced by Junglee Pictures, the trailer and songs have been well received.
