Many people aspire to make it big in Bollywood, and Neha is an inspiration to them. Neha Gadhawalla discusses the newest trend in the digital sector in an exclusive interview with a top Bollywood publication.
Neha talks about how her short films are going viral on social media. “There is a 360-degree shift in the trend currently,” she continues, “from making conceptual videos that are at least 8-10 minutes long to now shooting videos that are less than a minute long.” This is mostly due to consumers’ lack of patience in watching the entire content piece, which has resulted in a decrease in stickiness. There are a slew of new short films appearing on the site, which is highly addicting. In fact, numerous well-known businesses are beginning to focus on it in order to maximize customer reach.
It has undoubtedly proven to be a windfall for social media, as users have gotten addicted to short films, which they are continuously posting on the platform. Taking inspiration from it, we’ve implemented similar films as a marketing approach for our company, which is proving to be very successful. It is acquiring greater popularity among spectators, which is rather captivating.”
In terms of Efficient Management, Neha founded her firm in 2019 with the support of Sonam and Rhea Kapoor. It’s a company that helps well-known and up-and-coming makeup artists, hairstylists, stylist photographers, and influencers carve out a name for themselves in the business. Artists that have worked with stars like as Arjun Kapoor, Sonakshi Sinha, Parineeti Chopra, Richa Chadha, and others have been given a platform by Neha’s agency.
Neha Gadhwalla now intends to develop her firm and turn it into a creative hub for managing directors and art directors as well.
