Gaurav Chanana founder of Lucifer Circus, a production house who’s name has come to be associated with stories with a heart and one’s with a twist has this time collaborated with Nihar Shanti Amla, the well known hair care brand, to present their latest ad film featuring the immensely talented Hindi film actor Alia Bhatt.
This is Alia’s debut film kickstarting her association with the brand.

Directed by the equally known filmmaker, Abhishek Varman.
Keeping in mind that Alia is a new mom ensuring her comfort and proximity to home the ad was shot in Mehboob Studio in Mumbai, cinematically capturing the essence and charm of Kolkata.

Gaurav Chanana, the visionary producer behind this project, is sure that this ad campaign, featuring the delightful Alia Bhatt as the brand ambassador, is poised to make waves in the hair care industry. The blend of tradition and modernity, combined with compelling storytelling and soulful melodies, is sure to leave a lasting impression on audiences across the nation.
A remarkable aspect of this ad campaign is the creation of two versions of the ad, one in Hindi and the other in Bengali. Both renditions are infused with captivating melodies, leaving the audience enchanted with their soulful tunes and heartwarming narratives. The Bengali edit features a mesmerizing Bengali folk song, embracing the regional heritage and resonating deeply with audiences in Bengal and beyond.

The Director of Photography (DOP), V. Manikandan, skillfully brought the ad film to life, capturing the essence of Alia Bhatt’s charm and picturesque settings with his craft.

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