Several K-drama creators have spoken out regarding South Korean entertainment’s gaining international prominence.
Veteran veterans of the South Korean entertainment business, such as Jang Young-woo, executive producer of Crash Landing on You, and Kim Young-kyu, CEO of production firm Studio Dragon, remarked on the growing popularity of Korean material in a recent piece by The New York Times.
Mr. Sunshine and Sweet Home, which Jang also co-directed or co-produced, were created with “no worldwide reaction in mind,” according to Jang. “All we attempted to do was make them as engaging and impactful as possible.”
“It’s the world that has begun understanding and connecting with the emotional experiences we’ve been generating all along,” he continued, before remarking that the most important “takeaway” he’s gotten from Korean entertainment’s success is that “what sells in South Korea sells internationally.”
Meanwhile, Kim hinted that the growth of Korean content into international markets is a logical evolution for the business, stating that “our native market is too tiny, too congested.” We needed to broaden our horizons.”
Their remarks follow the massive international popularity of recent original Korean shows including Squid Game, Han So-My hee’s Name, and romance drama Hometown Cha-Cha-Cha.
Other K-drama news, BTS’ Jin is slated to release his solo song ‘Yours,’ which was included in the OST of Jirisan and will serve as the show’s new theme song. Once the song is launched, tvN wants to “employ it as the primary title tune and add greater spotlight to the drama.”
