Next to theatres, OTT has emerged as the most popular entertainment outlet. While most producers, performers, and audiences prefer to see movies in theatres for the pure experience, movies with less budgets but stronger star casts and stories have a greater reach and value. As a result, today’s great actors are prepared to distribute their films via OTT platforms while also working on high-budget films for theatrical distribution.
OTT has previously released films starring Akshay Kumar, Abhishek Bachchan, and Sidharth Malhotra. Varun Dhawan, it appears, is likewise keen to test his luck on the digital arena. During the promotion of their new film Jug Jugg Jeeyo, Varun Dhawan and Kiara Advani recently addressed a few queries from the press.
In response to a query about his OTT debut, the Coolie No. 1 actor stated that he cannot disclose anything at this time, but that something is definitely being considered. He went on to say that because information technology has made the world smaller, only a few genres would be available on OTT, while others will be released in cinemas.
According to Varun Dhawan, today’s audience expects entertainment, and rather than sanctimonious information, they want humorous stuff that would make them laugh and enjoy their time. Samantha Ruth Prabhu has already been cast in Varun Dhawan’s next film Citadel.
Following this conversation with Varun Dhawan, rumours are circulating that the Bollywood star will make his OTT debut with Citadel. Samantha’s outstanding performance as Raji in The Family Man Season 2 has already caused a stir on social media.
Varun is now promoting JJJ, a film starring Kiara Advani, Anil Kapoor, and Neetu Kapoor that will be released on June 24th.