How far would you travel to find your true love? A 30-minute journey might feel like an eternity to some of us.
Women, on the other hand, appear to be travelling across the globe in the hopes of finding love based only on what they’ve seen in the movies. If you’re not familiar with the term “Korean Wave,” it refers to an increase in the popularity of South Korean cultural items in Western nations. It includes traditional meals, extensive skincare regimens, music like as K-Pop, and films such as K-dramas, and is also known as “Hallyu.”
The latter is a cinema sub-genre characterized by highly emotional themes and the usage of well-dressed and emotionally sensitive protagonists.
K-dramas, which were formerly considered a fringe genre, have rode the Korean Wave and are now hosted and produced by streaming platforms such as Disney+ and Netflix. You’ve seen a K-drama if you’ve seen the hugely popular ‘Squid Games.’
However, the rise of this new genre has resulted in more than simply a new kind of entertainment. It has inspired single women to fly to South Korea in search of their other half, according to one specialist.
Min Joo Lee, a doctoral student in gender studies at the University of California, observed something while researching her dissertation on the racial, gender, and sexual politics of K-dramas.
Many ladies all around the world were inspired by these videos to travel to South Korea and experience the culture for themselves.
After visiting Seoul in 2017 and 2018 to interview these ladies, Lee realized that it wasn’t the cuisine, music, or destinations depicted in K-dramas that encouraged them to travel. It was the men’s fault.
These K-drama devotees aren’t the first to be seduced by a romantic fantasy that comes to life in real life.
Studies have already looked at how Japanese individuals go to the United Kingdom after watching British period plays, as well as how anime drives Americans to visit Japan.
It won’t be the last time, thanks to social media, as we get access to a growing number of rose-tinted windows into new areas.
