Bollywood has never been reluctant to try new ideas, especially when it comes to film promotion, because the more people who see a film, the more money it makes at the box office. Filmmakers have always gone above and beyond to get the most out of media, whether it’s radio or television. It’s now dabbling in digital marketing, with the objective of expanding beyond social media likes and shares. Filmmakers and performers are experimenting with new and unusual ways to advertise their films and make them stand out.
A film’s advertising begins well before the filming begins. While post-production marketing was once prioritized, today’s filmmakers place equal emphasis on both pre-production and post-production marketing.
The alteration in the pattern of Bollywood movie announcements is a good example of this. Previously, film announcements were a private event. The film’s creators used to use the press to promote their films through press releases or print advertisements.
Digital media, particularly social media, has just lately become popular for announcing movies. In what appears to be a recent trend, producers are using trailers for future films to make huge announcements.
Mr. Mohan also stated that today’s filmmakers are more concerned with connecting with and engaging their audiences. “Previously, the announcement was simply confined to trade,” he noted when asked how these new methods benefit filmmakers. We had a territory-by-territorial split throughout the country, and distributors used to express interest in acquiring films that would appeal to their market. However, with the growth of social media, it is now more crucial than ever to interact with consumers. When a result, as people like or dislike the preview, comment on it, or share it, a buzz is built around the film, keeping spectators intrigued. To involve their target audience in the film, the producers often publish photos and videos from the set.”
