BTS, the K-Pop superstar from South Korea, has inked a new distribution and marketing contract with Universal Music Group, the world’s largest music label, ditching Sony Music’s Columbia Records, according to the band’s manager.
Because of the theme of their songs, BTS’s music is also a hit. While many K-pop songs are about love and relationships, BTS addresses issues that other bands may not, such as bullying, elitism, and mental health. It’s uncommon to find someone who can be personable, modest, and amusing at the same time. The deal’s financial details were not disclosed, but Universal and its American record label Interscope will distribute and sell BTS’ songs in the United States and other territories, according to Hybe Co Ltd-owned Bighit Music, which manages BTS.
The agreement enhances the entertainment company’s current cooperation with Universal in order to promote K-pop music’s global popularity. BTS is the first K-pop group to be nominated for a Grammy Award, thanks to the success of songs like “Butter” and “Permission to Dance,” which were released in English.
Since its debut in 2013, the seven-piece band has amassed millions of fans across the world, collaborating with famous stars like Coldplay, Steve Aoki, and Halsey. BTS played at the United Nations last month in support of global aspirations to combat poverty, inequality, injustice, and climate change.
Last month, France’s Vivendi broke out Universal, which has other big performers and catalogues like as Justin Bieber and The Beatles.
