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Is Kartik Aaryan the industry’s SAVIOR after the SUPER SUCCESS of Bhool Bhulaiyaa 2? Experts in the field of trade provide their perspectives.

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The Bollywood business was in a poor spot till Bhool Bhulaiyaa 2 debuted to huge success. Kartik Aaryan, the film’s lead actor, was praised for his performance, star power, and youthful appeal, all of which contributed to the film’s success in the box office. He’s now being dubbed “the industry’s rescuer.”

“Last year, a portion of the media was saying that he’s the most unprofessional actor and that he’s gotten large for his boots because he was pulled from a certain film,” Taran Adarsh said. Today, the same media is hailing him as a savior. “Life’s irony!” exclaims the narrator.

“The industry suffered a succession of failures,” he concluded. Flops sabki zindagi mein hota hai, but having such low numbers and not exceeding Rs. 25 or Rs. 30 crores in your lifetime are grounds for concern. Ajay Devgn, Shahid Kapoor, Tiger Shroff, and Ranveer Singh are among the A-listers involved. So, somehow, a shift is taking place, with consumers selecting primarily healthy films.”

“I feel he has delivered as an actor, and that too in a very major way,” he added of Kartik Aaryan.

“With the South films performing so well, people were thinking ‘Bollywood ka kya hoga,'” said trade analyst Komal Nahta. Meanwhile, Kartik Aaryan’s film has become such a success story that fans are breathing a sigh of relief. However, I would like not to see such a high-funda term as’saviour,’ because Bollywood is far from over. Bollywood, in the view of the media, has come to an end. It had always seemed to me to be a poor patch. If Bollywood films had tanked despite being good, it would have been a cause for concern. Except for Jersey, no other picture was outstanding, and it flopped for a variety of reasons, including KGF fever. So poor material failed, and it would have failed even if it had been created before Covid. Kartik Aaryan, on the other hand, has done an outstanding job. I am ecstatic for him. Without a doubt, he deserves recognition.”

“Kartik Aaryan’s celebrity has clearly played a role in the opening of the picture,” film exhibitor and distributor Akshaye Rathi said. However, I believe it would be dishonest to imply that director Anees Bazmee, producer Murad Khetani, and music director Pritam are not equally responsible. Pritam’s attempt became the anger that the title tune became. Murad Khetani’s mounting and marketing of the film through promotional city tours, arranging for a ride at Imagica, and other means also worked. Also, via his films, Anees Bazmee has continuously demonstrated that he provides a lot of amusement. As a result, the picture has succeeded, and everyone deserves praise. I’m not criticising Kartik Aaryan in any manner.

Kartik Aaryan has a track record of success. Since Sonu Ke Titu Ki Sweety (2018), each film’s beginning has become better. Sonu Ke Titu Ki Sweety had a Rs. 6.42 crore opening weekend. Pati Patni Aur Woh (2019) started at Rs. 9.10 crore, whereas Luka Chuppi (2019) opened at Rs. 8.01 crore. Love Aaj Kal (2020) grossed a whopping Rs. 12 crore at the box office. Meanwhile, Bhool Bhulaiyaa 2 debuted at Rs. 14.11 crore. This feature has been acknowledged and given a thumbs up by the industry. In addition, the fact that he has chosen commercial mainstream performers has aided him.

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