Priyanka Chopra, the Bollywood star diva took to her social media to slam a perfume commercial for its absurd idea which allegedly promoted rape culture.
Replying to Richa Chadha’s tweet for the same, Priyanka writes, “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green-lit. How many people thought this was ok? I am so glad that it was called out and now the ministry has taken it down. Appalling!”
Hritik also took to his Instagram stories, to call out the ad. “How could the entire team associated with this project think this was OK to make and showcase?” the actor questioned. He also added, “Kudos to the viewers for calling it out and the regulatory bodies for taking appropriate action.” the actor further added in his post.
Soon the Information and Broadcasting Ministry asked Youtube and Twitter to take down the advertisements from their social media platforms. They issued an official note where they mentioned the videos were “detrimental to the portrayal of women in the interest of decency and morality” and in violation of Information Technology (Intermediary Guidelines and Digital Media Ethics Code).
Farhan Akhtar tweets, “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray ‘gang rape’ innuendo ads…!!Shameful.
Ad Guru Pritish Nandy stated, “Under normal circumstances, I am against all kinds of censorship. But, in this particular case, I have a strong view because India has a terrible record of crimes against women. Anything that could instigate, legitimize or make fun of violence against women must be taken down. It’s an idiotic, uncouth, and totally irresponsible ad. Disgusting to say the least. Things have to be done tastefully.”
The advertiser is asked to suspend the ad on an immediate basis.
