Manoj Desai, the Executive Director of G7 multiplex and Maratha Mandir Cinema, has issued a statement promising the slash of ticket prices of the tickets as the management is quite perturbed by the poor performance of the Bollywood films. He states, “I know that multiplexes won’t cut their ticket rates. In fact, they’re not liking this step taken by us. I won’t take names, but I got a few calls telling me things like, ‘Aap prices kam kar lete ho to humein nuksaan hota hai.’ But it doesn’t affect me. I’ ll continue to slash the ticket prices if that would result in more people coming to the theatres. It’s better than having vacant seats in the cinema hall.”
The prices of Gaiety cinema will be reduced from Rs. 140 to Rs. 130 and Maratha Mandir will be from Rs. 170 to Rs. 150 from November 21. He hopes this step will ensure better footfall in the halls.
He also states another factor leading to the losses and says, “Movies of late filmmakers Manmohan Desai, Yash Chopra would run for weeks. Abhi Bollywood ko kya ho gaya hai? Why can’t they make a proper? Where are the good directors, artistes, writers? What’s happening? He questions, adding, “It’s just South films that are working. In the last few months, movies like Pushpa, KGF, and most recently, Kantara worked really well. In fact, Kantara still has shows with 100 percent occupancy.”
The movie Uunchai has also fared well and bought some respite. Hopefully, the lower prices pulls the audience back to the halls for some fun, family entertainment and popcorn!!