SUGAR Cosmetics, one of India’s largest companies with a wide range of beauty products and a cult favorite amongst GenZ and the consumers today, made an announcement that Ranveer Singh is their newest investor on board. This partnership between the youth icon and a trending and growing beauty brand, is expected to go miles in building the brand’s image and solidifying its place in the customer market.

Ranveer Singh adds, “Defying the conventional has been embedded in my DNA and I take pride in partnering with a brand that believes in empowering women. I have admitted SUGAR’s ability to build a tremendous fan-following over the years and I am excited to be a part of this journey and help the brand achieve its mission of providing Indian women access to premium and quality makeup products especially formulated for them.”

Elaborating further on the matter, Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics said, “We are absolutely thrilled to welcome Ranveer to the SUGAR family. SUGAR is the make up of choice for bold, independent women who refuse to be stereotyped into roles and if someone shares the same DNA as ours, it is Ranveer! His personality of being bold, quirky and vibrant makes the partnership a natural fit.”

SUGAR Cosmetics is one of the fastest growing brands in India. It has its physical presence in 45000 retail centers across more than 550 cities and aims at reaching every household in the country. It started off as a D2C brand in 2015 and quickly ventured into offline trade in 2017. It has a sale of more than Rs. 550 crores. SUGAR Cosmetics relies heavily on influencer marketing and the hype it creates on social media. Its Instagram has over 2.3Mn followers and caters to educating women on make-up and engages customers via useful content.

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