Ashlee Margolis understands this, which is why she opened her Beverly Hills office on Feb. 22 to hold a party in their honour. For 175 administrative insiders from CAA, UTA, Brillstein Entertainment Partners, Gersh Agency, Mosaic, Lede Company, Wolf Kasteler Public Relations, Align PR, and others, there was no sneaking in the back door or claiming to be a boss’s plus-one. They were met with fast COVID-19 testing upon arrival, as well as hosts Margolis, managing partner Jenine Leigh-Pollard, and the rest of The A List personnel.
Margolis and her team at A List, a top celebrity, influencer, and entertainment marketing, events, and special projects firm with a client roster that includes New Balance, J. Crew, Rothy’s, Reformation, OSEA, Genexa, Grove Collaborative, SEED, Ritual & Daily Harvest, and others, threw their second assistants-only bash. The last one was three years ago, so Margolis felt it was even more important to send out invitations now.
Margolis continues, “It’s been challenging for all these assistants who have been alone while working from home.” “They haven’t had the opportunity to socialize with other assistants, and some haven’t even met those who work at their own organization.”
Margolis said she’s still in touch with many of the people she met as an assistant to Lara Shriftman, a well-known PR and branding power player. She explained, “They are now this generation’s top publicists, managers, and agents.” “I’d like to provide my team with the opportunity to form relationships with people who will one day lead agencies and studios.” I enjoy bringing people together and networking. My company is built on relationships, and I want to help The A List’s next generation of leaders create theirs.”
There are also more of them to meet now. Under the direction of Leigh-Pollard, Margolis’ firm tripled in size during the epidemic. Despite her many responsibilities and growing employment base, Margolis says she still has a soft place for throwing events, particularly on Tuesday nights. She even made sure that everyone wore a name tag on their chest so that they may mingle as much as possible. “I enjoy putting on a show and having a good time, and last night was the ideal way to start going back to some semblance of routine.” ‘So when is your next one?’ was the most often asked question I received all night.”
