With the premiere of their brand-new pop/rap song Pink Venom, K-pop heavyweights BLACKPINK shattered their own record for the third-largest music video debut in YouTube history.
The second album from BLACKPINK, Born Pink, which is due out on September 16, features the first track, Pink Venom.
Pink Venom’s release assisted BLACKPINK in overtaking BTS’ official YouTube channel BangtanTV, Marshmello, Eminem, Ed Sheeran, Ariana Grande, Taylor Swift, Billie Eilish, and Katy Perry to become the most subscribed official artist channel of all time on YouTube.
The Pink Venom video was uploaded to YouTube at midnight ET on Friday (August 19), and according to YouTube’s tracker—a brand-new indicator of overnight popularity—it received 90.4 million views in only 24 hours.
As a result, Pink Venom had the most popular music video launch to date on the Google-owned site.
YG Entertainment in South Korea is the home of BLACKPINK, although Interscope Records and Universal Songs Group are responsible for the distribution of their music in the US and other countries.
BLACKPINK’s previous record for How You Like That, which had 86.3 million views upon release in June 2020, was broken by Pink Venom’s initial 24-hour views on YouTube.
Pre-release single for the girl group’s debut Korean-language studio album, The Album, the song also took home Best Dance Award for a Female Group at the 2020 Melon Music Awards and Mnet Asian Music Awards in Seoul. It also won Song of Summer at the 2020 MTV Video Music Awards.
Additionally, it assisted in propelling Jisoo, Jennie, Rosé, and Lisa of BLACKPINK onto the international scene
Regarding the total number of music video premieres on YouTube, BLACKPINK is second only to their fellow Korean band BTS.
The music videos for BTS’s Dynamite and Butter, both of which debuted in August 2020 and May 2021, respectively, continued to hold the top two spots in YouTube’s list of the All-Time Top 24-Hour Music Debuts.
Nine of the ten music videos on the list are from either one of the two Korean groups, with Taylor Swift’s ME! (with Brendon Urie of Panic! At The Disco) being the lone non-Korean entry.
The fifth-placed video is for BLACKPINK’s Ice Cream, which features Selena Gomez (due out in August 2020), while LISA’s debut solo album, LALISA, which beats out BTS’s Permission to Dance and Life Goes On as well as Taylor Swift’s ME!, is LISA’s solo effort.